New campaign: Pizza Hut

Marketing 23-Mar-05, 10:59

Pizza Hut is to introduce the strapline 'Hutspitality all round' into its advertising. The slogan appears in the first TV commercial created for the restaurant chain by Wieden & Kennedy, which won the £13m business from Abbott Mead Vickers BBDO in February. The campaign, which promotes Pizza Hut's 4ForAll meal, features a hut set deep in a forest. The hut is full of people eating pizza, with fortune tellers using the square pizza as if the slices were tarot cards. The ads break this week and will run on ITV1, Channel 4, Five and some Sky channels. The television work will be supported by a 30-second radio execution and in-store promotional activity. 4ForAll, which was introduced in the US last year, comprises four six-inch-square pizzas, each with a different set of toppings.