The World: Sydney - Tourism Australia reveals regional shortlist
Campaign 06-May-05, 15:25
Tourism Australia has shortlisted M&C Saatchi, Clemenger BBDO and Saatchi & Saatchi for the regional portion of its $46 million global creative and media review.
It has left off the incumbent, Whybin\TBWA.
"We want two global agency networks with a strong presence in all our key regions," Scott Morrison, the managing director of Tourism Australia, said.
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Australia has reversed a 3 per cent decline in tourist arrivals, reporting a 9 per cent growth for 2004.
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