The Week: Creative Reviews - United in IOC win

Campaign 04-May-07

WPP's United network has bounced back from the closure of its London office by picking up the global creative account for the International Olympic Committee. The agency triumphed following a pitch against Havas Sport, Leo Burnett and the incumbent, Saatchi & Saatchi, and will work on a global integrated campaign that will launch before next year's Olympic Games, which will be held in Beijing.