Castrol appoints Hester to Euro 2008 role

by Ed Kemp, Marketing 25-May-07, 14:10

LONDON - Castrol has hired T-Mobile sponsorship chief Toby Hester to leverage its sponsorship of UEFA Euro 2008.

In the newly-created role, Hester will manage Castrol's UEFA partnership, which will include customer experiences at the 2008 tournament in Austria and Switzerland.

Hester had worked at T-Mobile for a decade running its sponsorship programme; he was responsible for the UEFA 2004 and FIFA World Cup 2006 sponsorships as well as the brand's relationship with Robbie Williams.