W&K reveals first gold spot ad for Pizza Hut

by Darren Davidson, Brand Republic 19-Jun-07, 12:05

LONDON - Wieden & Kennedy London has revealed its first 'family gold spot' cinema ad for Pizza Hut.

The spot is the first Pizza Hut cinema ad since the restaurant chain signed a seven-figure deal to secure the medium's second biggest sponsorship opportunity earlier this month.

The 60-second commercial, which breaks on June 29, is a departure from the traditional product-focused approach used on TV by Pizza Hut.

The ad features a series of snapshots showing families having fun all over the world and enjoying a meal at a Pizza Hut restaurant.

The collage of snapshots appear with a warm, upbeat, Latin soundtrack, performed by Instituto Mexicano Del Sonido. The ad ends with the strapline: "family fun since 1958".

The "family gold spot" will run prior to all U-certificate films in cinemas across the UK for a full year.

Hugh Wood, chief marketing officer at Pizza Hut UK, said: "This reaffirms Pizza Hut's positioning as the number one family restaurant, helping modern families take the time out to enjoy good times together."

Kim Papworth, creative director at Wieden & Kennedy, said: "I love the idea that a bunch of happy families having fun together will be watching a bunch of happy families having fun together. What better way to celebrate Pizza Hut?"