Aegis acquires Vivid Marketing

by Gareth Thomas, Media Week 22-Jun-07, 11:30

LONDON - Media and marketing group Aegis has acquired US full service event and experimental marketing agency Vivid Marketing, which has gross assets of £2m.

The acquisition complements Aegis' agency portfolio - which already includes Velocity Sports and Entertainment - and will, according to Aegis, give it "leadership in the field of event and experimental marketing, fitting well with our ongoing strategies in digital, sports and entertainment marketing".

Founded in 1998, Vivid Marketing's activities include new product launches, consumer retail displays, on-site promotions, branded product sampling and mobile marketing activation.