BMI puts Four and Mere on alert
by Hannah Marriott, PR Week UK 12-Sep-07, 18:35
BMI is reviewing its consumer agency requirements, putting incumbents Mere Communications and Four Communications on alert.
Both agencies, along with four consumer shops, have been invited to repitch. Four is retained for the airline’s corporate PR, a relationship that is not being reviewed.
On the consumer side, Four is responsible for BMI’s UK, domestic and European flights, while Mere handles long-haul destinations.
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BMI consumer business manager Nancy Lloyd said a decision about whether to consolidate this into one account has yet to be made.
BMI: consumer brief at stake
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