TBWA to release big budget Nissan ad

by Colin Marrs, Campaign 11-Mar-08, 11:30

LONDON - TBWA is about to reveal its sequel to the award-winning Skateboard TV ad for Nissan's Qashqai car.

The ad, directed by Danny Kleinman, literally brings the city to life, with buildings, which pick the Qashqai over all other cars.

Play With the City will break on TV from 6 April and run into 2009.

Steve Henry, executive creative director at TBWA\London said: "We've brought Buenos Aires to life, as if the buildings were a bunch of kids playing with the car - scooting it round the city, on a roller-coaster adventure, and really pushing it to its limits."

The eight day ad shoot used a 170-strong crew and saw one of Buenos Aires' biggest streets shut for the weekend.

A mammoth CGI effort saw 12 artists and designers work for six weeks.

View a film about the making of the ad here.

Credits

Project: ‘City Living'
Client: Jean-Pierre Diernez, Nissan Marketing Communications General Manager
Brief: Ensure QASHQAI owns the compact crossover category it has created through the ‘URBANPROOF' positioning
Creative Agency: TBWA\London, TBWA\G1
Copywriter: Chiappe & Saunby
Art Director: Chiappe & Saunby
Agency Producer: Emma Rookledge
Agency Planner: Filippo Dell'Osso
Director: Danny Kleinman
Producer: Johnnie Frankel
Production Company: Rattling Stick
Editor & Editing Co: Steve Gandolfi
Post Production Co: Franestore
Audio Post Production: Owen Griffith at Jungle
Media Agency: Manning Gottlieb OMD