AKQA spoofs Guinness ad for Pot Noodle viral

by Colin Marrs Campaign 12-Mar-08, 16:15

LONDON - AKQA has created a new viral for Pot Noodle, spoofing the Guinness Tipping Point campaign.

Named Tipping Pot, the viral mimics the expensive Nicolai Fuglsig advert featuring a domino rally featuring cars, hay bales and grandfather clocks.

However, the digital agency has relocated the action from an Argentinian mountainside village to a gritty council estate in north London .

Allan Little, brand development manager for Pot Noodle, said: "The community loved the idea and couldn't wait to get involved, which was brilliant.

"The Guinness ad is good, but I knew that by bringing it closer to home we could go one better. Their dominos only went downhill - we've got some that go up steps!"

The spoof viral features real people living on two estates, going about their day-to-day business.

The objects in the viral's domino chain include cigarette packets, mobile phones, a wheelchair, white goods and supermarket trolleys.

It is triggered after a drunk asleep on the bar of the estate's pub is woken by the sound of a fellow drinker breaking wind.

The ad ends with a woman with a London accent shouting: "Matthew - where's my fricking microwave?"

What do you think of the viral? Let us know what you think below.

Credits

Creative Agency: AKQA
Executive Creative Director: James Hilton
Writer: Colin Byrne
Planner: Mo Rogers
Account Director: Rowena Minhas
Agency Producer: Emily Bull
Producer: Lucy Hayes
Post Production: Smoke & Mirrors
Director: Dom Bridges
Editor: Dom Bridges, Nathan Perry Greene (Cut and Run)
Production Company: Mustard London
Media Agency: Cake

Comments

Lindsay Prajza - 12/03/2008

Brilliant! Way better than the Guinness version - anchoring it in the reality of a council estate and having fun with it is so much less pretentious.

Glenn O'Brien - 13/03/2008

I 'm sure they could have put a monkey suite in there somewhere. Adland will like it because we understand the joke - will the target audience get it? Lets be honest - should we start making ads for more than D&AD awards and peer homage?

Sean Adams - 13/03/2008

I think it's genius. Pot noodle ads are known for being comic and a bit of fun, this is just the next step from a factory full of workers wearing cups. The only bad point is there are too many camera angles so it's obvious that the whole domino effect didn't actually run in one go - at least the Guiness one was almost believable