The ad, written and directed by Fallon's Juan Cabral, will break tonight on Channel Four.
But it appeared on the video-sharing site last night, almost 24 hours before its TV debut.
It is the second ad in the "Glass and a Half Full Productions" series for Cadbury's, following the hugely-successful 'gorilla' spot, which featured Phil Collins' Something in the Air Tonight.
Phil Rumbol, Cadbury's marketing director, said: "What we are focused on is the response. The key question we ask is: 'Will people see this and have a moment of unmistakeable joy?' That is the acid test."
The ad will air in the ad break of Grand Designs at 7.25pm on Channel 4, followed by showings during ER at 9.05pm and CSI: New York on Five at 9.10pm.
Did you have a moment of unmistakeable joy when you watched the ad? Comment below.
Comments
I've just seen this!
Is a real visual treat and think it will go down extremely well with the viewing public. People will actively pay attention when it comes on and I'm sure it will create a similar buzz that Gorilla managed.
"It's like saying: 'Don't tell people you're funny; tell them the joke.' This campaign is the antithesis of the hard sell and is about delivering joy there and then."
I think that quote really hits the nail on the head for this campaign.
Another real winner from Fallon & Blink et al
My opinion for what its worth (not a lot!):
They really missed the point in following up the gorilla ad (which had the potential to work so well as part of a series.......body-popping lions anyone?.....Oooh now I'm imaging the potential for merchandising too.....anyway, I digress).
The thing which made the gorilla ad so good was the visual - that close-up of such a lifelike gorilla really demands your attention - THEN the song kicks in as an added bonus (being a popular somewhat forgotten/nostalgic hit). It seems to me that with this new ad they thought the track was the most important thing and neglected the visual.
To put it in simple terms - I can watch stunts better than this on Top Gear, but where else can I watch a drumming gorilla?!? It just doesn't have "the youtube factor".
No doubt it will get more attention than it deserves due to people like myself making the effort to see it in the hope it would be as entertaining as the previous advert - its not going to have the impact of that gorilla though.
Also the track used is all wrong. "Something in the air tonight" worked well as its a somewhat melancholy track not often used in TV ads. "Don’t stop me now" on the other hand is your typically upbeat track I can just imagine a sofa company using - it helps the ad fade into the background noise of the TV ad break, as opposed to jolting a distracted viewer to pay attention.
AND FINALLY. I've got a problem with the whole truck thing. The gorilla ad was confusing initially as it obviously has very little to do with chocolate - however, noone sells gorillas so that’s ok: When I say, 'have you seen the gorilla ad' that person knows I'm talking about the Cadbury’s gorilla (what else could I possibily be talking about!). However, this new ad looks like an ad for something to do with cars - when I now say, 'have you seen the ad with the trucks'? Its doesn't have the same effect. I would have at least had a Cadbury's truck in there!
Anyway, sure many will disagree, but that’s what I think. No hard feelings. Thank you and good night.
Am I the only one who was hoping the gorilla was driving the little truck...? Guess that would be as banal as a connection to chocolate. Heh. Beautifully shot, tho.
That must have been fun to film but what the hell did it have to do with;
a) The Gorilla and
b) Cadburys
? I am not going to remember this advert, it wasn't entertaining nor shocking nor remarkably outstanding, It seems as if the great presence of the original 'Gorilla' advert has some what gone to Fallons head.
Just remembered that 'dont stop me now' is the trafford centres theme tune for their tv ads....
p.s i wasn't overly impressed with it either.
Honestly - I'm not a big fan from the YouTube version - but I've got a feeling it will be more of a visual feast on TV - so judgement reserved for now. Re. the concept.... as random as Gorilla, but I wanted a payoff... I wanted to see the little truck win.
It looks like a Honda Branding ad
Am I the only person in the world who thought the gorilla ad was shite?
Beautifully shot but have to agree with Candace - it would have been absolute GENIUS if the Gorilla had been driving the little truck - ah man! that would have been a moment of joy indeed!
NOW I know where all the staff from Heathrow's T5 were the other day.....
It initially struck me as a Honda advert. The concept was good - it is visually stunning, but the whole thing is not not executed well. The song choice was very staid. It does not keep the viewer interested. It left me quite bored.
It initially struck me as a Honda advert. The concept was good - it is visually stunning, but the whole thing is not not executed well. The song choice was very staid. It does not keep the viewer interested. It left me quite bored.
The Godfather part II this ain't. Foolish Fallon... you've believed the hype and now you've given us the advertising equivalent of Grease 2 - illogical, lacking in style with an over zealous soundtrack.
I seem to be in the minority of people who actually think this ad is decent! My colleagues have been slating it.
It goes without saying that viewing it on TV is a much better experience than on youtube.
I like the idea of the gorilla driving the mini truck in principle- would be a cheap laugh. However- making a gorilla pt 2 would demean the whole campaign I feel. Good work speaks for itself and can stand the test of time without having to make a sequel that will never live up to the 1st ad.
There have been exceptions to this with the Brava/Stella ads and to an extent Guinness but I very much respect that Cadbury's/Fallon didn't take the easy/obvious option of making a gorilla the face of the brand!
Still think this ad is good and is in the top 5% of ads shown at the mo!
Doesn't do it for me either. In the end I think its real uniqueness that it's lacking. Gorilla had that.
http://circusstreet.wordpress.com/
seems like they just used the first thing that came to mind
joy..? joy ride!
for me, the attraction of the gorilla was that it had tension in the build up of the song, and not a mainstream, hear-all-the-time song either
needs to be random, but not pointless, as the gorilla was amusing
What has this (and the annoying gorilla) to do with chocolate ?????
As in the gorilla, once again here the music doesn't marry well !
RV
With thousands of passengers stranded at Heathrow and all the luggage going missing this week you would think they might have put the release back a little. Talk about bad timing!
My son will like it (he's six)
Good ad but not anything like as good as gorilla...
It was the forgotten song that made gorilla, maybe they should have stuck with Mr Collins...
http://www.youtube.com/watch?v=vJRZ9UfUORw
I reckon this would have run well (not to mention please Phil's record company again)
It's definitely a case of DSAS (Difficult Second Album Syndrome). You have a lifetime to perfect your first and then are rushed into the second. That gorilla playing drums is a gloriously bizarre idea that would have been floating around Juan Cabral's head for years before he spotted the opportunity to get it made, and made well. Then what? A matter of months to follow it up with something even better. Tough ask.
They should have led with this one, then launched the gorilla one secind as its much stronger.
this ad misses why the first was successful.
Reminds me of the Matrix Films - the first one was so great (with a fraction of the budget I might add), it didn't need sequels. By creating more it almost turns it back into blatant commercialisation of the audience (much like the follow up Matrix films).
PS - Body popping Lions sound awesome Warren.
Not keen plus it makes me think of the Trafford Centre!
Boring. I caught this on TV the other day, having already heard of it on the grapevine, and my main reaction was 'That's IT?' It didn't make me feel joyful. Just a bunch of trucks racing - what's so great about that?
I agree with most of the commenters, though - gorillas driving would have given the ad the gleeful moment is so desperately needs, and showing the drivers takes away the magic that they seem to be seeking.
I do love the song... but not in that context. Besides, it will forever make me think of fighting zombies with pool cues.
Very surreal concept, no correlation to any sort of campaign. Lacks fluidity which having a corny queen hit fails to cover up.
Very surreal concept, no correlation to any sort of campaign. Lacks fluidity which having a corny queen hit fails to cover up.
still buying green & blacks
FP - 14/04/2008
This is difficult-second-album problem. Needs to retain all the good bits ... needs to surprise both in concept and execution ... don't want to cover old ground ... mustn't turn the first into the template for the second ... but that said, the bits that worked were .... etc etc ad planner infinitum. Sadly the second smacks of being committee-disguised creative whereas the first was a bit of a punt that worked. Very few agencies have the burden of following up good work these days so the reaction is as predictable as the ad, more's the pity.
I preferred the gorilla advert. Bring the gorilla back
Comments
Jonathan Keane - 29/03/2008
I've just seen this! Is a real visual treat and think it will go down extremely well with the viewing public. People will actively pay attention when it comes on and I'm sure it will create a similar buzz that Gorilla managed. "It's like saying: 'Don't tell people you're funny; tell them the joke.' This campaign is the antithesis of the hard sell and is about delivering joy there and then." I think that quote really hits the nail on the head for this campaign. Another real winner from Fallon & Blink et al
Warren Paull - 29/03/2008
My opinion for what its worth (not a lot!): They really missed the point in following up the gorilla ad (which had the potential to work so well as part of a series.......body-popping lions anyone?.....Oooh now I'm imaging the potential for merchandising too.....anyway, I digress). The thing which made the gorilla ad so good was the visual - that close-up of such a lifelike gorilla really demands your attention - THEN the song kicks in as an added bonus (being a popular somewhat forgotten/nostalgic hit). It seems to me that with this new ad they thought the track was the most important thing and neglected the visual. To put it in simple terms - I can watch stunts better than this on Top Gear, but where else can I watch a drumming gorilla?!? It just doesn't have "the youtube factor". No doubt it will get more attention than it deserves due to people like myself making the effort to see it in the hope it would be as entertaining as the previous advert - its not going to have the impact of that gorilla though. Also the track used is all wrong. "Something in the air tonight" worked well as its a somewhat melancholy track not often used in TV ads. "Don’t stop me now" on the other hand is your typically upbeat track I can just imagine a sofa company using - it helps the ad fade into the background noise of the TV ad break, as opposed to jolting a distracted viewer to pay attention. AND FINALLY. I've got a problem with the whole truck thing. The gorilla ad was confusing initially as it obviously has very little to do with chocolate - however, noone sells gorillas so that’s ok: When I say, 'have you seen the gorilla ad' that person knows I'm talking about the Cadbury’s gorilla (what else could I possibily be talking about!). However, this new ad looks like an ad for something to do with cars - when I now say, 'have you seen the ad with the trucks'? Its doesn't have the same effect. I would have at least had a Cadbury's truck in there! Anyway, sure many will disagree, but that’s what I think. No hard feelings. Thank you and good night.
candace kuss - 30/03/2008
Am I the only one who was hoping the gorilla was driving the little truck...? Guess that would be as banal as a connection to chocolate. Heh. Beautifully shot, tho.
Jane Moore - 30/03/2008
That must have been fun to film but what the hell did it have to do with; a) The Gorilla and b) Cadburys ? I am not going to remember this advert, it wasn't entertaining nor shocking nor remarkably outstanding, It seems as if the great presence of the original 'Gorilla' advert has some what gone to Fallons head.
RACHEL DUTTON - 30/03/2008
Just remembered that 'dont stop me now' is the trafford centres theme tune for their tv ads.... p.s i wasn't overly impressed with it either.
Gellan Watt - 30/03/2008
Honestly - I'm not a big fan from the YouTube version - but I've got a feeling it will be more of a visual feast on TV - so judgement reserved for now. Re. the concept.... as random as Gorilla, but I wanted a payoff... I wanted to see the little truck win.
Nick Waddell - 31/03/2008
It looks like a Honda Branding ad
Peter Etheridge - 31/03/2008
Am I the only person in the world who thought the gorilla ad was shite?
Katrina Doran - 31/03/2008
Beautifully shot but have to agree with Candace - it would have been absolute GENIUS if the Gorilla had been driving the little truck - ah man! that would have been a moment of joy indeed!
Leigh Armstrong - 31/03/2008
NOW I know where all the staff from Heathrow's T5 were the other day.....
Cara Swindell - 31/03/2008
It initially struck me as a Honda advert. The concept was good - it is visually stunning, but the whole thing is not not executed well. The song choice was very staid. It does not keep the viewer interested. It left me quite bored.
Cara Swindell - 31/03/2008
It initially struck me as a Honda advert. The concept was good - it is visually stunning, but the whole thing is not not executed well. The song choice was very staid. It does not keep the viewer interested. It left me quite bored.
Sarah Johnson - 31/03/2008
The Godfather part II this ain't. Foolish Fallon... you've believed the hype and now you've given us the advertising equivalent of Grease 2 - illogical, lacking in style with an over zealous soundtrack.
Jonathan Keane - 31/03/2008
I seem to be in the minority of people who actually think this ad is decent! My colleagues have been slating it. It goes without saying that viewing it on TV is a much better experience than on youtube. I like the idea of the gorilla driving the mini truck in principle- would be a cheap laugh. However- making a gorilla pt 2 would demean the whole campaign I feel. Good work speaks for itself and can stand the test of time without having to make a sequel that will never live up to the 1st ad. There have been exceptions to this with the Brava/Stella ads and to an extent Guinness but I very much respect that Cadbury's/Fallon didn't take the easy/obvious option of making a gorilla the face of the brand! Still think this ad is good and is in the top 5% of ads shown at the mo!
Philip Buxton - 31/03/2008
Doesn't do it for me either. In the end I think its real uniqueness that it's lacking. Gorilla had that. http://circusstreet.wordpress.com/
RICHARD MATHEWSON - 31/03/2008
A polished turd.
ryan mcl - 31/03/2008
seems like they just used the first thing that came to mind joy..? joy ride! for me, the attraction of the gorilla was that it had tension in the build up of the song, and not a mainstream, hear-all-the-time song either needs to be random, but not pointless, as the gorilla was amusing
Ric Vieira - 31/03/2008
What has this (and the annoying gorilla) to do with chocolate ????? As in the gorilla, once again here the music doesn't marry well ! RV
rowena james - 31/03/2008
With thousands of passengers stranded at Heathrow and all the luggage going missing this week you would think they might have put the release back a little. Talk about bad timing!
Robin Brown - 31/03/2008
My son will like it (he's six)
Adam Richardson - 31/03/2008
Good ad but not anything like as good as gorilla... It was the forgotten song that made gorilla, maybe they should have stuck with Mr Collins... http://www.youtube.com/watch?v=vJRZ9UfUORw I reckon this would have run well (not to mention please Phil's record company again)
Nick Fell - 31/03/2008
It's definitely a case of DSAS (Difficult Second Album Syndrome). You have a lifetime to perfect your first and then are rushed into the second. That gorilla playing drums is a gloriously bizarre idea that would have been floating around Juan Cabral's head for years before he spotted the opportunity to get it made, and made well. Then what? A matter of months to follow it up with something even better. Tough ask.
Ad- Dick - 01/04/2008
They should have led with this one, then launched the gorilla one secind as its much stronger.
joe woollen - 01/04/2008
this ad misses why the first was successful. Reminds me of the Matrix Films - the first one was so great (with a fraction of the budget I might add), it didn't need sequels. By creating more it almost turns it back into blatant commercialisation of the audience (much like the follow up Matrix films). PS - Body popping Lions sound awesome Warren.
C J WEBSTER - 02/04/2008
Not keen plus it makes me think of the Trafford Centre!
Sarah Vernon - 03/04/2008
Boring. I caught this on TV the other day, having already heard of it on the grapevine, and my main reaction was 'That's IT?' It didn't make me feel joyful. Just a bunch of trucks racing - what's so great about that? I agree with most of the commenters, though - gorillas driving would have given the ad the gleeful moment is so desperately needs, and showing the drivers takes away the magic that they seem to be seeking. I do love the song... but not in that context. Besides, it will forever make me think of fighting zombies with pool cues.
Tom Hallam - 05/04/2008
Very surreal concept, no correlation to any sort of campaign. Lacks fluidity which having a corny queen hit fails to cover up.
Tom Hallam - 05/04/2008
Very surreal concept, no correlation to any sort of campaign. Lacks fluidity which having a corny queen hit fails to cover up.
Tim Keeling - 07/04/2008
still buying green & blacks
FP - 14/04/2008
This is difficult-second-album problem. Needs to retain all the good bits ... needs to surprise both in concept and execution ... don't want to cover old ground ... mustn't turn the first into the template for the second ... but that said, the bits that worked were .... etc etc ad planner infinitum. Sadly the second smacks of being committee-disguised creative whereas the first was a bit of a punt that worked. Very few agencies have the burden of following up good work these days so the reaction is as predictable as the ad, more's the pity.
constandina milios - 13/05/2008
I preferred the gorilla advert. Bring the gorilla back