Magners releases Euro RSCG ad for low calorie cider
by Victoria Adegboyega, Campaign 11-Apr-08, 13:35
LONDON - The maker of Magners Original Irish Cider has launched a TV campaign for its new low-calorie cider Magners Light.
The ad, devised by Euro RSCG, shows a group of friends gathering on a summer's day to enjoy a refreshing drink.
As a male member of the group hands a bottle of Magners Light to a female friend, another woman blows on a dandelion as bottles of Magners Light float through the sky.
As a male member of the group hands a bottle of Magners Light to a female friend, another woman blows on a dandelion as bottles of Magners Light float through the sky.
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The drink boasts a calorie content of 92 per 330ml bottle, while still maintaining its Magners Original Cider flavour, and is aimed at the female audience.
The ad ends with the strapline: "Light by nature."
The commercial is set to air in the week commencing 14 April, and will run in London on Channel 4 and five. MPG handled media buying.
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Comments
Adeyanju Adefala - 11/04/2008
wow...I like that product and advert...very refreshing drink...great right ;-)
adonia wasson - 12/04/2008
sums up the brand well - good move. also love the new ad for orginal magners with the "galway girl" tune? applause.
Rachael Ryan - 14/04/2008
they've been selling this for years in Ireland, Its lovely and gives much less of a hangove - it is a bit fizzy though!