The Week: Abbott Mead Vickers BBDO retains £20m Lotto account

Campaign 02-May-08

Abbott Mead Vickers BBDO has retained the £20 million Lotto account after a final pitch against Fallon, McCann Erickson and Beattie McGuinness Bungay.

The review, which was handled by the AAR, kicked off in March and was instigated by Martin Pugh, the marketing director at Camelot, as part of the company's final preparations for its transition to the third lottery licence, which begins in 2009.

He said: "This was a showcase of some of the best creative work I've seen - a really hard-fought contest.

"Having looked at some of the best agencies in the market, we felt AMV's strategic approach got closest to the excitement and sense of involvement which are central to the Lotto brand."

In April this year, BBDO retained the £9 million Royal Mail business after a competitive pitch, while in 2005 it kept hold of both the Sainsbury's and BT accounts following hotly contested pitches.