Aegis acquires Brazilian agency Age

by Nikki Sandison, Brand Republic 07-May-08, 11:15

LONDON - Aegis has acquired Brazilian communications agency Age for an undisclosed sum, as part of a move to expand its business in Latin America.

Age specialises in trade marketing, sports marketing, off-line creative services, and online and off-line media planning and buying.

It was founded in 2000 and today its major clients include Adidas, Del Valle, PricewaterhouseCoopers, Ultragaz, Taeq and Lopes.

Aegis's acquisition of Age follows that of AgenciaClick, Brazil's largest independent digital agency, in 2007, which contributed to a quadrupling of Aegis Media's revenue from Latin America in the year.

Aegis said that further expansion in Brazil will help support the increasing number of international clients serviced in the region.

The Brazilian market, representing almost 40% of the total Latin American market for advertising, has grown at an average of 18% annually from 2002 to 2007.

Following the acquisition, Age and AgenciaClick will work closely together sharing a number of resources and creating a fully integrated marketing offering in Brazil.

Robert Lerwill, CEO of Aegis, said: "Age operates in several very interesting spaces in a market we have identified as strategically very significant.

"The breadth of Age's offer will allow us to become established in new disciplines, and to expand in existing core areas including digital, where we are already market leader."