Lastminute.com fools passengers in airport viral
by Staff Campaign 14-May-08, 15:40
LONDON - Lastminute.com has produced its first viral ad, filmed with hidden cameras at Stansted Airport.
ADVERTISEMENT
Characters, including airport staff, cleaners and policemen perform an impromptu musical based around a vending machine.
The ad promotes a half -price theatre ticket deal being run by the website.
Lastminute.com marketing director Julie Davidson said: “Viral advertising is a new and exciting advertising medium for lastminute.com. The theatre sale was the perfect opportunity for lastminute.com to launch this new era.”
Lastminute.com...airport viral
Tags
- United Kingdom |
- Consumer Services |
- Europe |
- Digital |
- Consumer Goods |
- Digital Media |
- Marketing |
- Media |
- Advertising
Jobs
- Digital Creative Team
- £40000-£50000
- Midweight Creative Team
- £35000-£39000
- Web Designer
- up to £35k
- Senior Packaging Artworker
- £28000-£32000
Comments
Elle Ruschioni - 14/05/2008
it's cute but could have been shorter.
Ezra Butler - 14/05/2008
genius.
Pier Mattioli - 15/05/2008
Improv Everywhere did something similiar earlier this year http://www.youtube.com/watch?v=dkYZ6rbPU2M
Rob Sellers - 15/05/2008
I love it. Very clever, must have been awful for the people in the airport. Makes me want to go to the theatre too...
Sean Ruttledge - 15/05/2008
tl:dw Otherwise, LULZtastic innit