M&C Saatchi nets £75m anti-obesity brief

by Noel Bussey Campaign 19-May-08, 16:25

LONDON - M&C Saatchi has won the Department of Health’s £75 million anti-obesity account after VCCP, Abbott Mead Vickers BBDO and Wieden & Kennedy were stood down this afternoon.

Last week, the DoH appointed Manning Gottlieb OMD to handle communications planning for the business following a pitch against Carat, Mediaedge:cia and Naked Communications.

The Government wants to create a new "social movement" similar to Make Poverty History in a bid to tackle the growing problem of obesity.