Champions League debut for Publicis Cadbury ad
by Staff Campaign 20-May-08, 12:25
LONDON - Publicis has created two ads for Cadbury's new Twisted bar, which will launch during tomorrow's Champions League final.
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The bar will be filled with the same "goo" as the company's iconic Creme Egg.
The ads show a number of Creme Eggs being melted, before being reformed into the shape of the new bar.
The work was written by Gary Turner and Jamie Marshal and directed by Chris Cairns of Partizan. Media was planned and bought by Starcom.
The ads show a number of Creme Eggs being melted, before being reformed into the shape of the new bar.
The work was written by Gary Turner and Jamie Marshal and directed by Chris Cairns of Partizan. Media was planned and bought by Starcom.
Twisted...new Publicis campaign
Tags
- United Kingdom |
- FMCG |
- Europe |
- Confectionery |
- Marketing |
- Advertising
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Comments
nicholas tasker - 20/05/2008
Lovely job.
Nuts n Seeds - 20/05/2008
Nice. Simple idea and execution.
SAM RUSSELL - 20/05/2008
Did anyone see the US PS3 ads? The start is of this is similar...
SAM RUSSELL - 20/05/2008
Did anyone see the US PS3 ads? The start is of this is similar...