Stella Artois reviews global digital brief

by Kate Nettleton, Campaign 23-May-08

InBev has kicked off a pitch to find global digital creative and media agencies for its Stella Artois brand.

The brewing giant has shortlisted Profero, Grand Union and a partnership between Dare and i-level to pitch for the brief, which will see the winner create global online campaigns aimed at driving traffic to stellaartois.com, the website created by the brand's above-the-line agency Lowe.

InBev is also talking to media agencies about its £16 million offline media planning and buying account, which is currently held by Starcom. However, the brewer maintains that these approaches are part of a review procedure it conducts every year and it is not known whether they will lead to a full-scale media pitch.

The digital review comes shortly after InBev appointed Dare and i-level to the digital business for its premium beer brand Beck's.