Mirror Group appoints Delaney Lund Knox Warren

Ian Darby, Campaign 23-May-08, 10:45

Mirror Group has handed its £3 million creative account to Delaney Lund Knox Warren & Partners.

The agency, which beat Karmarama in a pitch handled through the AAR, has been briefed to create work across various channels to reflect the Mirror brand and its recent redesign and move to full colour.

DLKW was appointed following M&C Saatchi's decision to resign the business earlier this year. ZenithOptimedia continues to handle media planning and buying.

Richard Webb, the managing director of Mirror Group, said: "We have found a partner that understands both the heritage of the Mirror and its potential."