MCBD takes £18m mental health charities campaign

by Caroline Lovell, Campaign 04-Jun-08, 09:00

LONDON - Miles Calcraft Briginshaw Duffy has been appointed to handle the £18m Moving People campaign for three mental health organisations.

The win comes after a competitive pitch against M&C Saatchi, Euro RSCG and one undisclosed agency.

Moving People, the working title given to the campaign run by the mental health charities Rethink, Mind and Kings College Institute of Psychiatry, will run over the next three years.

It will tackle stigma and discrimination surrounding mental illness.

The campaign is funded with money, following a successful bid, from the National Lottery and Comic Relief.

The funding will pay for the campaign and additional ground activities to get people engaged with the programme.

These activities will include money to back legal challenges against discrimination in the workplace.

Moving People is currently reviewing its media arrangements.