WPP names new Dell network Enfatico

by Staff, Campaign 10-Jun-08, 16:00

LONDON - WPP has announced that its new global network, being set up to service Dell, will be named Enfatico.

The venture's first project will be to handle Dell's consolidated marketing services needs, but it will look to take on new clients.

Ken Segall, Enfatico's global chief creative officer, drove the naming process from within

the agency. He said: "We believe Enfatico will become synonymous with a new standard for integrated marketing, insightful creativity, and collaboration in the client-agency relationship."

The agency has already employed around 600 staff across the world, and hired a senior management team led by US-based Turrence Boone.

Enfatico had been dubbed Project Da Vinci until the name was announced today.

The company is expected to open a UK office within weeks.

Comments

Francesca Fisher - 11/06/2008

Sounds like one of the cringe-worthy team names they come up with on The Apprentice. Surely WPP, with all its branding agencies, could have come up with something better.