OgilvyOne London hires Lonie as creative partner

by Jacquie Bowser, Brand Republic 25-Jun-08, 16:00

LONDON - Digital and direct agency OgilvyOne London has appointed Chris Lonie as creative partner for British Gas.

Lonie will be responsible for all on and offline work for the brand in the UK.

He joins OgilvyOne after a stint as a freelancer. He began his adult career in above-the-line advertising at Edinburgh agency Faulds, which was followed by two stints at Craik Jones and spells at Rapier and DLKW.

Colin Nimick, executive creative director at OgilvyOne London, said: "Chris is just the person we were looking for to run the creative end of one our biggest and most important accounts."

"His job will be to ensure that the creative side of the account runs smoothly and efficiently, while also ensuring we produce the very best work. I think he's more than up to the job."

Lonie has worked on a number of high-profile brands, including Land Rover, HSBC, Morrisons, COI, BT, BMI and the Independent newspaper.

Lonie said: "After an enjoyable and productive spell freelancing, I thought it was time to move up to the next level. I wanted more than just a job, I wanted a challenge, which is what my new appointment offers me.

"I've heard many good things about OgilvyOne and know a lot of the people here -- this, along with the opportunity to work on a huge and prestigious brand like British Gas meant that I had to join Colin and his team."

OgilvyOne London won the British Gas account last year.

Separately, the National Youth Orchestra has appointed OgilvyOne London to create a digital and direct campaign to raise funds on its 60th anniversary.

The campaign will target all previous members to try to enlist their financial support.