BMB beats two for £5m Freeview brief

by Kunal Dutta, Campaign 26-Jun-08, 07:00

LONDON - Beattie McGuinness Bungay has scooped the £5 million Freeview account after a three-way pitch.

The agency beat Wieden & Kennedy and St Luke's to the business, and replaces Delaney Lund Knox Warren & Partners, which was appointed just nine months ago.

BMB's first task will be to develop a campaign for Freeview's digital TV recorders in the run-up to Christmas.

The brief will also be to raise brand awareness of the service ahead of the completion of the digital switchover in 2012.

The pitch was overseen by Rob Farmer, a former partner at CHI & Partners, who joined Freeview as its director of marketing communications in April.

Farmer said: "BMB very quickly got to grips with our particular challenge and had plenty of energy to go with it. We're excited about working together and taking Freeview forward."

Andrew McGuinness, a partner at BMB, said: "Freeview's time has come. Our task is simple: to help one of the UK's biggest brands ?become more famous by championing free TV."