The end of an era

by Staff, Campaign 18-Aug-08, 13:20

LONDON - To mark the end of the relationship between Lowe and Stella Artois, Campaign presents some of the partnership's best TV ads.

Lowe resigns Stella Artois account after 26 years

Which is your favourite Stella ad ?

Click on the pictures below to view the ads:

Jacques

1990

Monet

1993

Red Shoes

1997

Last Orders

1998

Doctor

2002

Pilot

2004

Ice Skating

2007

Comments

TIM HARVEY - 18/08/2008

Stella resigns Stella? That's a bit of a shot in the foot isn't it?

Richard Hayter - 18/08/2008

"Last orders" isn't working. Seeing these again has reminded me just how good commercials can be. "Jacques: and "Doctor" are my favourites.

Aaaah, Last Orders is working now. Gorgeous stuff. Any chance that the creatives and director could be credited with these? And maybe even the person who had the original strategic thought? A planner?

Hollie Newton - 19/08/2008

They're very lovely, but they feel like archive footage or classic films. Things have moved on. A lovely TV commercial doesn't cut it any more - and Lowe have never accepted that.

Hugh Croad - 02/09/2008

Outstanding creative and great production values - but most of all, the guys at Lowe and their client understood the value of consistency. When it ain't broke, don't fix it!