Public View - Asda 'back to school' by Fallon

by Staff, Campaign 25-Aug-08, 06:00

LONDON - We went out onto the streets to find out what people made of the new Asda ad, directed by Shane Meadows.

View Asda 'back to school' by Fallon

Shane Meadows has directed the latest spot for Asda, promoting its new "Back to school" range of George clothing.

The ad, created by Fallon, features children playing a rough and tumble tug-of-war while wearing their school uniforms, in order to promote the schoolwear's durability.

What did the public think of the new ad? Watch the video above to find out.

Video produced by Vox Pops International on behalf of Campaign.

View previous Public View videos:

Orange 'together we can do more' by Fallon
BBC 'the journey to the East' by Damon Albarn and Jamie Hewlett
Snickers 'get some nuts' by AMV BBDO
Comfort 'nudists' by Ogilvy
McDonald's 'planting' by Leo Burnett
Heinz 'deli mum' by Abbott Mead Vickers BBDO
Orange 'i am' by Fallon