Revels ad asks viewers to evict a flavour

by Staff, Campaign 29-Aug-08, 11:15

LONDON - Revels fans are being invited to "evict" their least-loved Revel in a new TV spot, set to break next week.

The ad features a smartly-dressed woman attempt to smack one of the sweets from the top of a high building using a golf club.

The ad promotes a website where users can vote for their most-hated flavour - www.revelseviction.com.

The sweet getting the most votes will be replaced for a limited time by a new flavour.

Currently, coffee flavour has 41 per cent of the votes, with raisin on 26 per cent.

Credits

Project
Revels eviction
Client
Roberto de Felice (Brand manager)
Creative Agency
AMV BBDO
Copywriter
Paul Knott
Art Director
Tim Vance
Agency Planner
Emily Harlock
Media Agency
Mediacom
Media Planner
Kerri McDonald
Production Company
Great Guns
Director
Jamie Lane
Photographer
N/A
Production company producer
Laura Gregory
Post-production company
Peep Show
Audio Post-production
Andy McLennan