Kevin Bishop stars in M&C TV spot for NatWest

by Staff, Campaign 02-Sep-08, 11:45

LONDON - M&C Saatchi has released an ad for NatWest, featuring comedian Kevin Bishop.

The ad features Bishop joining a pair of industrial spies from a rival bank, who are dressed as 70s US TV detectives.

The pair ridicule him for suggesting that it is easier to sort out banking matters at the weekend.

The ad has been launched to trumpet the bank's Saturday opening hours.

Credits

Project
Saturday Openings
Client
Helen Page, Marketing Director RBS UK
Brief
Establish that NatWest is opening 100s more branches on a Saturday
Creative director
Mark Goodwin
Copywriter
Mark Goodwin
Planner (creative agency)
John Clark
Media agency
Mediacom
Media Planner
Matt McNeil
Production company
Academy
Producer
Ben Catford
Director/photographer/illustrator
Peter Cattaneo
Editor and editing company
Scot Crane, The QuarrryExposure
Post production company
Glassworks
Audio post-production
Jungle Studios
Account handler
Toby Aldred
Exposure
National TV