Leagas Delaney releases Body Shop poster ads

by Staff, Campaign 22-Aug-08, 12:40

LONDON - The Body Shop has released a new poster campaign, its first produced by an ad agency.

Leagas Delaney has produced the ads, along with in-store materials, which will break on Sunday.

The campaign is an attempt to re-assert the shop's position as an ethical beauty brand.

Elliot Moss, the managing director at Leagas Delaney, said: "The new campaign builds on the enormous goodwill and heritage the brand has accumulated over the years, but with increased focus on real, natural beauty."

Leagas Delaney was appointed in September last year and has been working closely with the in-house creative team at The Body Shop.

Credits

Client
Philip Clough, global brand director, The Body Shop
Creative agency
Leagas Delaney
Creative director
Rob Burleigh
Art directors
Paul Copeland, Mark Frase
Writer
Rob Burleigh
Account directors
Cecile Beaufils, Sonja Boardman
Agency producer
Caroline Connor
Planner
Sebastian Kemmler
Director
Ben Quinn
Production Company
Serious Pictures
Art buyers
Sabina Spaldi, Natasha O'Connor
Photographer (beauty)
Enrique Badulescu
Photographer (ingredients/landscapes)
Sam Faulkner

Comments

jezwaspsrule - 22/08/2008

Given the weather at the moment - not to mention the feral nature of Britain's high streets after dark - won't these in-store posters get either wet or defaced if they are posted outdoor on Body Shop's windows?

jezwaspsrule - 22/08/2008

Also, are the Body Shop's staff expected to put these up in-store last thing on Saturday after closing or before they open again on Sunday? Will they need paste or will blutac suffice? I'm interested to know what Usdaw makes of the whole thing. So many questions