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WebEx appoints DNX to handle DM and customer communication accounts

by Alex Donohue, Brand Republic 22-Mar-07, 11:15

LONDON - Online conference technology company WebEx, has appointed integrated agency DNX to handle its £2.5m European direct marketing and customer communications account.

DNX, which was appointed without a pitch, was chosen after being briefed with some initial tasks by WebEx's European marketing team.

WebEx, which specialises in web conference technology, said DNX would allow it to continue accessing its target market of small and medium-sized firms as the business develops.

Kate Milner, European marketing director at WebEx, said: "Web based meetings and training sessions -- which allow people to share and collaborate on documents through a browser -- are increasingly being used to augment face to face meetings.

"They make people's diaries easier to manage because they save so much time, cut costs and reduce the need for corporate travel."

DNX, which is based in Guildford, has a client list that includes First Great Western, The Link, Timberland and Millets.