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Email marketer Pure launches agency division

by Joanne Payne, Brand Republic 04-May-07, 04:25

LONDON - Email marketing specialist Pure has launched a dedicated agency division after winning the business of seven leading UK interactive agencies including Graphico, LBi and 77Agency.

Pure offers a system which gives agencies their own branded version of PureResponse. This gives them full control over their clients' campaigns. Features such as branded sending addresses and landing pages enable brands to integrate email into their marketing activity.

Darrell Mills, sales manager for the new division, said: "Pure currently has over 90 digital agencies using its PureResponse email marketing system. We understand how demanding agency work can be and our dedicated division will assist with the planning and implementation of email campaigns."

Sales manager Darrell Mills will head the division, alongside account managers Charlie Arnell and Adam Bambrough.

Darren Fell, founder of Pure, said: "Pure has doubled in size over the past year and we are now responding to the huge demand for PureResponse among digital and traditional agencies. They are attracted to the seamless rich functionality and pricing point of the system."

Pure is the eleventh fastest growing new media company in the country. It was founded in 2001 by Darren Fell, and the same team developers and designers remain today.

The Brighton-based firm has innocent drinks, Thomas Pink, Truprint, EMAP and the FT among its roster of 500 clients.