Intimis rolls out personalised DM campaigns
LONDON - Direct marketing provider Intimis is rolling out a system that allows firms to better track how potential customers respond to their campaigns.
The behavioural tracking technique is based on a system of personalised web links. Each individual mailout, whether printed, email or SMS text message, includes an individual URL for each recipient, linking to a microsite tailored for that person.
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The personalised web address system allows clients to accurately measure which people respond to the direct campaign, and what returns they are getting on their investments.
Intimis, whose clients include Samsung and HP, has described the programme as a "one-to-one dialogue system".
It claims the project will, for the first time, provide an accurate barometer of how successful a direct campaign is, with a significant increase in response rates.
Intimis business development manager Stewart Stuchbury said of the new system: "It opens up new opportunities for us to get in front of leading consumer brands -- developing ongoing and mutually beneficial relationships."
Intimis: tracking potential customers
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