TfL picks Carlson for 'driving' task
LONDON - Transport for London (TfL) has hired Carlson Marketing to work on its 'Smarter driving' initiative.
The project is designed to educate drivers about their techniques and styles, offering fuel-efficiency tips that could save £120 a year, while helping cut CO2 emissions.
The direct and digital agency has been tasked with developing a partnership marketing strategy for the initiative. It will be seeking several partners to help promote the 'Smarter driving' message to their own customer markets through a range of media channels.
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The three-year deal will maintain the agency's relationship with TfL until 2011.
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