Ex Royal Mail marketer Batchelor set for TomTom position
LONDON - Former Royal Mail marketing director Alex Batchelor is to resurface at sat-nav brand TomTom later this year as chief marketing officer.
Batchelor's departure from Royal Mail in June followed a board-level restructure that led to group strategy director Alex Smith taking on overall marketing responsibility as strategy and commercial director. Batchelor is to take up the role at TomTom in September.
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Prior to leaving Royal Mail, Batchelor is understood to have been a keen advocate of a partnership deal with London 2012, a tie that could yet materialise. One of his final decisions was to retain Abbott Mead Vickers BBDO and Proximity London on its ad and direct accounts respectively.
In the UK, TomTom uses the strapline 'Find your way the easy way'.
The Dutch brand has sold 20m products over the past four years, although shares dipped last month follow-ing rumours of declining UK sales.
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