McCartney interview marks launch of Sainsbury's new-look title
LONDON - Sainsbury's is to launch its new-look customer magazine, Sainsbury's Magazine, with an interview featuring Sir Paul McCartney.
The new-look October issue, on sale from 3 September and published by Seven Squared, will feature a range of new features and a move to a slightly smaller sized format.
The magazine was previously 220mm wide and 330mm in height, but is now moving to 220mm wide and 276mm high.
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Other key changes to the magazine include three new segments: 'Everyday Easy", featuring 15 pages of recipes; "Best Life"- a new lifestyle section and "The Big Feature", an in-depth look at issues relevant to readers' lives, with October's issue focusing on insomnia.
According to the latest figures, Sainsbury's Magazine registered an ABC of 308,175 copy sales in the period from January 1 2008 to June 30 2008.
New look: Sainsbury's launches revamped customer title in September
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