In This Bulletin

NEWS

Rapier faces repitch for £1.5m Digital UK direct marketing brief

Booktrust launches radio campaign to promote Bookstart programme

The Good Agency wins direct award

beCogent scoops Employer of the Year at the National Business Awards

Explore Brand Republic

Co-operative appoints OpenContact to holiday telemarketing account

by Sarah Johnson, Marketing Direct 29-Aug-08, 10:34

LONDON - Co-operative Food's has appointed telemarketing company OpenContact to its UK holiday programme.

The Norwich-based call centre business will work with Irish marketing company Loyaltybuild to supply a booking and advice phone line for Co-operative's holiday customers.

Ron Pollin, managing director of OpenContact, said: "This is a significant piece of business for our call centre staff who specialise in the UK leisure market."

Loyaltybuild were looking for a call centre based in the UK who would be able to advise Co-operative members about UK destinations and hotels.

Dominic Considine, Loyaltybuild's chief executive, said: "Loyaltybuild manages programmes to build customer loyalty. By working with OpenContact we will be providing a pool of experienced call centre staff equipped to answer location and accommodation queries across the UK."