Royal Mail and Google fund small business advice site
LONDON - Royal Mail and Google are sponsoring a website called Marketing Donut, which gives small businesses free marketing advice from a pool of over 100 marketing, PR and sales experts.
The site, www.marketingdonut.co.uk, will carry no advertising and goes live today. It enables small business owners to access hundreds of pages practical information, dozens of videos and a range of online tools and resources, such as a media budget calculator.
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Royal Mail and Google will send details of special offers to businesses that register. The incentive to do so is the ability to post questions and contact marketing experts directly.
James Elias, Google UK's head of business marketing, said: "Given increased pressure to perform, businesses are really looking for a competitive edge, and most small businesses are seeking high quality marketing information."
Tim Rivett, Royal Mail's head of small business, said: "In the current economic climate, small businesses are looking at targeted and accountable ways of advertising their products and services.
"We are delighted to support Marketing Donut and its ambition to help small businesses thrive through practical marketing advice and online tools -- to deliver benefits to the bottom line."
BHP Information Solutions is the company behind Marketing Donut. Rory MccGwire, its managing director, said: "We know there is huge demand for an online destination like this and we're already receiving heavy interest. Watch this space."
Marketing Donut: sponsored by Royal Mail and Google
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