Targetbase Claydon Heeley hires digital and data duo
LONDON - Omnicom-owned Targetbase Claydon Heeley has hired a data analyst from Tesco data house Dunnhumby and digital project director from agency Syzygy.
Dirk Nachbar joins the agency as Senior Analyst from Dunnhumby where he spent the last two years working on the Tesco account.
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While at Dunnhumby, Nachbar built income and lifestage models for the whole Clubcard base as well as analysing Tesco Personal Finance's customer interaction across products and the group.
Nachbar will work alongside Angela Livingstone, who was appointed to head of analytics in July this year.
Theo Kokonas has been appointed digital project director, joining from Syzygy where he led the technical end of the pan-European Mazda Motor Europe account.
He will work across Targetbase's entire client base including 3 Mobile, Royal Mail and the Post Office.
Targetbase has undergone a senior staff transformation in the 18 months, in the wake of a merger between creative agency Claydon Heeley and data house Targetbase.
Steve Grout, Europe managing director at fellow Omnicom agency Rapp, joined as UK chief executive in January 2009. He reports to David Scholes, the global CEO of Targetbase.
In March, Grout appointed former Bright creative director Chris Martin as integrated creative directo
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