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Bupa to hold pitch for integrated brief

by Matt Williams, Campaign 04-Feb-10, 10:55

LONDON - Bupa, the UK's largest provider of private healthcare, is on the hunt for an agency to handle its integrated ad account.

The company will hold a pitch towards the end of next month. The process is being handled by Oystercatchers, along with Bupa's group purchasing team.

The account will incorporate digital, direct marketing, experiential, print and press activity. TV advertising, currently handled by WCRS, is not included in the review.

Bupa currently works with a number of agencies, including the digital agency CheezeDMG, the brand response agency The Black Hole, and the direct marketing shops Gyro Manchester and Targetbase Claydon Heeley.

The company is understood to be keen to consolidate its business into a single agency in order to better streamline its operations.

The winner will create a series of campaigns to promote Bupa's range of health and wellbeing products.