Loyalty goes local as Caterham launches card scheme
LONDON - The town of Caterham (population 20,957) is launching its own loyalty card in a bid to encourage people to support their local shops as the recession bites.
Thirty-two businesses have joined the scheme, including local branches of national chains Waitrose, Dolland & Aitchison and Wimpy.
Other members include hairdresser's Touche and Amber Room, Westway Butchers, Swift Windows, and piano shop Vivace.
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Rather than collecting points, holders of the Caterham Smart Card will be eligible for offers such as discounts of 20%, giveaways, promotions and vouchers for monthly draws.
People can apply for the card either online at Shopsmartcaterham.co.uk or by completing a paper application form.
The founder businesses have secured support from the local newspaper, the Caterham Independent, which will carry application forms this week.
They have also come up with a launch competition consisting of a prize draw for a drive around Caterham in a Caterham RS500 sports car.
Caterham: launches card scheme
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