Webtrends acquires website optimisation specialist Widemile
LONDON - Online analytics firm Webtrends has acquired Widemile, a provider of multivariate testing and website optimisation technologies and services, for an undisclosed sum.
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Webtrends claims that the deal "solidifies its position as a leading customer intelligence company".
Widemile's platform provides marketers with technologies and services including real-time reporting and analysis, website visitor segmentation and training.
Alex Yoder, Webtrends' CEO, said: "Webtrends now offers the most open, elegant and powerful analytics and optimisation platform available anywhere.
"Our customers want to further leverage the rich data set available with Webtrends analytics, and Widemile's capabilities provide a natural path to help our customers achieve better performance and improved ROI."
Robert Bergquist, Widemile's CEO and president, said: "The combination [of Widemile and Webtrends] is a best-in-class integrated web analytics and optimisation platform allowing users to plan online marketing programmes with the assurance that built-in testing, targeting and optimisation solutions will maximise conversion rates."
Webtrends: acquires Widemile
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