Ferrero sign up retailers to display branded Christmas trees
LONDON - Ferrero Rocher has secured a deal with Debenhams to create seasonal window displays at the retailer's flagship Oxford Street store in London.
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The display will showcase the confectionery brand's entire Christmas gift portfolio. The brand will also launch an in-store 'boutique'.
Ferrero Rocher is also installing branded Christmas trees at flagship shopping centres around the country, including West London's Westfield.
Meanwhile, brand owner Ferrero UK is launching a £5m push to emphasise the premium qualities of Ferrero Rocher. A TV campaign for the brand, created by WCRS, breaks today.
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