Digital makes its mark at D&AD
LONDON - The digital world really made its mark at last night's D&AD ceremony where Nike +'s website received its honours in the new uses of websites category.
Digital agencies picked up awards across the board. Agency Republic's Mercedes GL Banner for Mercedes-Benz picked up a yellow pencil, as did AKQA for its 'results for real life' work for Yell.com.
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Germany's Kolle Rebbe Werbeagentur GmbH and US-based R/GA were the recipients of the two black pencils awarded. The German agency's 'war orphans' press campaign won in the illustration category.
Lowe London's poster work for Stella Artois picked up two yellow pencils in graphic design and "illustration", while Wieden & Kennedy’s Honda 'choir' picked up a brace of yellow pencils for sound and editing. The same agency also won a yellow pencil in the integrated category for Nike's 'run London'.
Clemmow Hornby Inge picked up a yellow pencil for art direction for its 'changing lifes' press work for the Princes Trust.
However, there were no UK winners in the TV and Cinema Advertising category. TBWA\Chiat\Day New York shone with its work for Masterfoods’ Combos and Skittles.
DFGW's 'Elvis' for BBC Radio 2 won a yellow pencil in the TV and cinema promotions category, while 4creative was awarded for its 'State of Russia' promotion.
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Comments
bruce traynor - 25/05/2007
where the fucks the link to the work then?
dave Bedwood - 25/05/2007
although we didnt manage to make it into brand republics news article we did manage to get a yellow pencil as well. So all in all a big improvement for digital after the debacle of the 2004 awards. shamelessly our work is here: http://www.leanmeanfightingmachine.co.uk/dandad/virgin/
kevin ferry - 25/05/2007
I agree it woud be good to have the links to see the winning work, Finally digital work making the cut at D&AD kevin.ferry@bullseye.com.au
dave Bedwood - 26/05/2007
here are all the winners http://www.dandad.org/awards2007/
Nico Macdonald - 26/05/2007
It is unclear what value these awards deliver to designers or clients (other than for the winners to be able to be referred to by the increasingly meaningless moniker 'award winning'). I wrote about this subject in Design Week in 2001 ('Web sight is out of focus' http://writing.spy.co.uk/Articles/DW/PrivateView/Nov01) and as far as I am aware such awards in the digital industry are no more useful than they were then.
Ciaran O'Reilly - 30/05/2007
Strikes me the 'showcase' showing the winners was designed within the overall advertising award winners design concept - quicktime movies rather than proper links to the URL's so you can actually experience the work. Says a lot for how traditional agency creatives have not properly embraced digital. Some of the online advertising was weaker than stuff I see on a daily basis - who judged the digital category??