eBay experiments with live TV commercial
LONDON - The latest eBay campaign features 10-second commercials using real-time auction listings with a live feed direct from the eBay website.
The campaign, the first work produced by Albion since it won the account from Delaney Lund Knox Warren & Partners in July, breaks on Sunday 9th September
The latest campaign retains the animated eBay Logo People but have been redesigned to be more life-like and represent different personalities designed to reflect the eBay community.
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The live TV 10 second executions continues into October and follows with online, print and longer 30 second and 60 second TV formats in October.
The live ad was done in collaboration with PHD, ITV, BD Network and the BACC.
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