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Blinkx and Utarget forge video ad partnership

by Staff, Brand Republic 14-Sep-07, 12:15

LONDON - Video search engine Blinkx has signed a deal with ad network Utarget to place video advertising around its content for UK audiences.

Utarget will focus on generating revenues from Blinkx's video inventory, which includes ITN News and ITN Celebrity.

Utarget launched its video advertising network, UtargetTV, in June 2006 and it has since grown to include more than 125 sites. In August, it delivered 9.6m video ads including major brands such as Coca-Cola, Halifax, Shell and Smirnoff.

Suranga Chandratillake, founder and CEO of Blinkx, said: "Blinkx is leading the way in developing options for content owners to monetise and manage their output. Working with Utarget offers our partners the simplest way of getting in touch with the right advertisers."

Phil Cooper, Utarget CEO, said: "Blinkx is easily the most advanced search engine for users to access video. Partnering with Blinkx will offer our advertisers quality video inventory and a large, well-informed audience."

It is expected that the online video advertising market will be worth $4.3bn by 2011 in the US alone.