In This Bulletin

NEWS

Explore Brand Republic

Online auction site Sweemo to sell unique experiences

by Jacquie Bowser, Brand Republic 10-Jun-08, 11:00

LONDON - An online auction site called Sweemo is set to launch this week, allowing users to buy, sell and trade unique experiences.

Sweemo.com auctions exclusive services in five main categories: entertainment, adrenaline, lifestyle, travel and groups.

Users can bid for one-off experiences, such as exotic cooking lessons with renowned caterer Prue Dundas Petrie or a facial makeover with skin care advice from BBC One 'Lottery Show' presenter Sarah Cawood.

Cawood said: "I'm sure that whoever bids for a makeover from me will want to chat about backstage insights. That's what Sweemo does. It brings people really close to the action."

Users have their own profile pages where they can view details about experiences they have created, are bidding on, watching, won or requested.

All users can leave comments and rate experiences they have already won. There are also plans to include a VIP area, dating features and other experiential concepts.

Jay Nguyen, managing director of Sweemo, said: "Sweemo gives everyone the opportunity to access special experiences that simply aren't available in any other marketplace.

"We are motivating and inspiring people to recognise the incredible experiences within their own lives and making them available to others. They can be weird, wild or wonderful -- so long as they can be enjoyed."

Users can list experiences on Sweemo for free until September 12.