Pizza Hut appetite killer takes off

by Elizabeth Clifford-Marsh, revolutionmagazine.com 03-Aug-09, 11:12

LONDON - Pizza Hut's recently launched iPhone app has been a hit with users, exceeding 100,000 downloads in two weeks.

The app, created by IMc2 allows users to order food directly from their iPhones and offers games for entertainment while waiting for delivery.

Dubbed a 'killer app for your appetite', the pizza ordering section allows consumers to virtually build their own pizza by choosing a type of crust in the scroll wheel, 'pinching' to select size, and dragging-and-dropping toppings onto the pizza.

If an over eager pizza customer adds too many toppings, the pizza explodes and toppings go flying across the screen. To customise for half and half, users tilt the phone left or right and the toppings move to one side or the other.

When ordering chicken wings, users are prompted to ‘cook' their wings by shaking their phone to cover the wings in sauce.

The Pizza Hut Racer games challenges users to deliver a pizza quickly while avoiding obstacles in the road. The pizza delivery car speeds up or slows down depending upon the angle of the iPhone, and vibrations and beeps alert users when the driver hits the curb or runs into obstacles.

Earlier this year, Pizza Hut launched a Facebook app that allows customers to order while logged into Facebook and notify friends of their dinner choice.