O2 reviews £10m digital marketing account
LONDON - O2 is reviewing its digital marketing account, currently held by Agency Republic.
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O2 will be working with ISBA to select a shortlist of agencies to pitch, and the successful agency will be announced in the first quarter of 2010.
The scope of work covers strategic digital planning, social media requirements, creative development, website builds across all brand and direct response acquisition communications.
Agency Republic, the incumbent, has been invited to re-pitch and will continue to work on the account throughout the pitch process.
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