Marks & Spencer drives online shopping with 1p offer

by Fiona Ramsay, marketingmagazine.co.uk 20-Nov-09, 12:05

LONDON - Marks & Spencer is driving online shopping in the run up to Christmas with a 1p standard delivery offer.


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The retailer is running an email marketing campaign plugging the offer as ‘A great reason to do your shopping online.'

Standard delivery is usually £3.50 but Marks & Spencer is refunding people with £3.49 when they buy online for a limited time.

The deal comes on the back of the retailer's 125th birthday celebrations, in which it went back to its roots as a penny bazaar.

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