Baby Creative seeks to simplify climate change issues with YouTube film
LONDON - Ad agency Baby Creative has come up with a humorous video to highlight some very simple truths behind climate change in the run up to the Copenhagen conference in December.
The film shows a host of famous figures, including Al Gore, Uma Thurman and Bob Geldof apparently heaping praise on a brilliant thinker − who is actually a six-year-old boy called Dylan.
ADVERTISEMENT
In the film, Dylan offers his own straightforward suggestions for how climate change can be halted, namely: stop cutting down trees, make all stuff energy efficient and only make clean energy.
Laurence Sassoon, managing partner at Baby Creative, said the film had been made in recognition that "people out there are tired of hearing about the complexities and negativity of climate change messages portrayed by so much of the media coverage".
Baby Creative is behind the recent series of TV ads featuring children telling their stories to promote its client, the charity Action for Children.
Bob: plays his part
Tags
Jobs
- SENIOR PRODUCTION MANAGER :: EXPERIENTIAL, Dylan*
- , Central London
- Senior User Experience Architect/Senior Interaction Designer, Sapient
- Competitive, Central London
- SEO Manager, Graphic Design
- Up to £30,000 per annum, South East England
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Fantastic Benefits, Central London
Comments
Steven Buss - 25/11/2009
Simple and effective, nice work guys.
Robin Grime - 25/11/2009
Why Don't Governments make new paper illegal? recycled paper only!! that should solve it!!
Michael McCann - 25/11/2009
Great work, and great to see an advertising agency applying their expertise to such an important issue.
Jayne Marar - 25/11/2009
lovely twist. it's their future more than ours - so they should be the stars of the ad.
michelle frost - 26/11/2009
Genius-very clever, effective and thought provoking.