Advertising
Ad industry predicted to emerge from recession in Q3
The advertising recession is expected to end in the third quarter of 2010, according to new figures released today.
- Read the full article here
- Radio boosts online brand browsing by 50%
- NiNielsen data on advertising spend reveals how UK brands are responding to the recession
Ad industry predicted to emerge from recession in Q3
The advertising recession is expected to end in the third quarter of 2010, according to new figures released today.
- Read the full article here
- Radio boosts online brand browsing by 50%
- NiNielsen data on advertising spend reveals how UK brands are responding to the recession
E.on launches campaign in response to British Gas' price-cuts
E.on has launched a press campaign challenging British Gas'claims that it is the "cheapest standard gas and electricity" provider.
- Read the full article here
- E.On guarantees customers the cheapest winter bills
- E.ON signs David James for football push
BBDO and Snickers claim favourite Super Bowl ad
A BBDO-created Snickers spot topped a poll of America's favourite commercials from this year's Super Bowl.
- Read the full article here
- CBS Super Bowl ad prices expected to fall
- Sporting events like the Super Bowl buck the trend of fragmentation
BBH New York reshuffles its management line-up
Bartle Bogle Hegarty New York has promoted its managing director Greg Andersen to chief executive as part of a restructure of its management lineup.
- Read the full article here
- Euro RSCG's Roddy to take BBH New York creative post
- BBH makes senior New York hirings
Advertising News
Havas UK organic growth falls 14.3%
by John Reynolds, campaignlive.co.uk, 09-Feb-10, 18:00
LONDON - Havas suffered a 14.3% year-on-year decline in organic growth in the UK in the fourth quarter of 2009,...
Government unveils plans for product placement on TV
by Gemma Charles, Brand Republic, 09-Feb-10, 14:30
LONDON - The government has detailed its plans for introducing television product placement to the UK, which include moves to...
Create targeted attention-grabbing emails
by SpeakersChannel.tv, Brand Republic, 09-Feb-10, 14:04
Sign up free to hear marketers from brands like Lovefilm.com and Ticketmaster offer insights on email marketing in this footage...
Organix appoints TMW as lead strategic and digital agency
by Joe Thomas, marketingmagazine.co.uk, 09-Feb-10, 13:04
LONDON - Organix, the baby food company, has appointed Tullo Marshall Warren (TMW) as its lead strategic and digital agency,...
Sun launches World Cup tickets competition campaign
By John Reynolds, campaignlive.co.uk, 09-Feb-10, 11:00
LONDON - Rupert Murdoch's The Sun newspaper is launching a campaign to promote a competition to win 11 pairs of...
Blogs
Why Toyota shows trust is the ONLY real brand value
By CHRIS BARRACLOUGH /
Barraclough on marketing and creativity
Toyota, Eurostar, RBS, HBOS and Royal Mail have all suffered recent dents to their brand trust. When customers feel they can no...
New media is two words, not one
By Dave Trott /
Dave Trott’s Blog
If you go on TED.com you’ll see Evan Williams, the guy who created Twitter, speaking about how he still isn’t sure what it’s going to end up being...
Jobs
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