Advertising
Reckitt Benckiser consolidates £800m global media into Havas and Publicis
Reckitt Benckiser has consolidated its £800m global media planning and buying arrangements into Havas Media and Publicis Groupe.
- Read the full article here
- Reckitt Benckiser reviews Nurofen account
- E45 Cream returns to TV with £1.5m campaign
Reckitt Benckiser consolidates £800m global media into Havas and Publicis
Reckitt Benckiser has consolidated its £800m global media planning and buying arrangements into Havas Media and Publicis Groupe.
- Read the full article here
- Reckitt Benckiser reviews Nurofen account
- E45 Cream returns to TV with £1.5m campaign
Peperami announces 'crowd-sourcing' prize winners
Two recently-redundant creatives from London and Munich have won Peperami's controversial "crowd-sourcing" competition.
- Read the full article here
- DIY advertising threatens the health of ad agencies
- Can crowd-sourcing be useful for generating ideas?
Cheryl Cole's L'Oreal shampoo ad cleared by ASA
The ASA has rejected 13 complaints for Cheryl Cole's L'Oreal Elvive shampoo ad, which accused the singer of misleading the public by having hair extensions.
- Read the full article here
- Affiliate website rides Cheryl Cole obsession
- L'Oreal cashes in on the Cole factor
Gillette reacts with Gallic shrug to calls for Henry boycott
Calls to boycott Gillette are among the ramifications to come from Thierry Henry's goal-producing assist in France's World Cup qualifier against Ireland.
- Read the full article here
- Pepsi signs up Henry for social networking drive
- PepsiCo recruits footballers for anti-obesity ads
Advertising News
Crédit Agricole signs Sean Connery to push brand outside France as a 'green bank'
by Alex Brownsell, marketingmagazine.co.uk, 24-Nov-09, 14:30
LONDON - French high-street bank Crédit Agricole has signed up former James Bond star Sean Connery to front an ad...
Reckitt Benckiser consolidates £800m global media into Havas and Publicis
by Anne Cassidy, campaignlive.co.uk, 24-Nov-09, 12:45
LONDON - Reckitt Benckiser, owner of brands Vanish, Veet, Clearasil and Dettol, has consolidated its £800 million global media planning...
Apple weighs up non-skip ad plan
by Fiona Ramsay, marketingmagazine.co.uk, 24-Nov-09, 12:10
LONDON - Apple is considering introducing advertising on its iPhones, iPods, computers and Apple TV which users would have to...
Government to release public advertising value guide
by Staff, campaignlive.co.uk, 24-Nov-09, 10:40
LONDON - A forthcoming government guide, announced today, could remove inconsistencies in the way government departments assess the value of...
Lloyds TSB launches campaign targeting flood victims
by Alex Brownsell, marketingmagazine.co.uk, 24-Nov-09, 10:45
LONDON - Lloyds TSB has launched a campaign targeting customers who have been affected by recent flooding across the country.
Blogs
Advertising Effectiveness
By Alan Mitchell /
Reinventing marketing
Let’s pursue this theme of faux marketing a little further. Take the notion of ‘advertising effectiveness’. What does it actually mean?...
Creative Autopsy
By Lolly and Nat /
Lolly and Nat's Whipple Squeezer
This is just lovely. Thanks to Elliot for discovering it. And Scott C for creating it.
