Advertising

Gillette reacts with Gallic shrug to calls for Henry boycott

Gillette reacts with Gallic shrug to calls for Henry boycott

Calls to boycott Gillette are among the ramifications to come from Thierry Henry's goal-producing assist in France's World Cup qualifier against Ireland.

 
Gillette reacts with Gallic shrug to calls for Henry boycott

Gillette reacts with Gallic shrug to calls for Henry boycott

Calls to boycott Gillette are among the ramifications to come from Thierry Henry's goal-producing assist in France's World Cup qualifier against Ireland.

 
Olivier Altmann takes on global creative role at Publicis

Olivier Altmann takes on global creative role at Publicis

Publicis Groupe has promoted Olivier Altmann to chief creative officer at Publicis Worldwide, a new role at the ad agency.

 
Trading Places: This week's people moves

Trading Places: This week's people moves

This week's round up of people moves in advertising, digital, marketing and media - including Archie Norman joining ITV and Libby Chambers leaving Barclaycard.

 
WPP's Grey and MediaCom snare £60m Allianz Group task

WPP's Grey and MediaCom snare £60m Allianz Group task

Grey and MediaCom have won the £60m global ad and media accounts for Allianz Group, knocking out BBDO and Young & Rubicam.

 
 

Advertising News

ASA publishes health and beauty ad survey

ASA publishes health and beauty ad survey

by Hadassah Nymark, campaignlive.co.uk, 20-Nov-09, 15:40

LONDON - The Advertising Standards Authority (ASA) today found that more than 95 per cent of health and beauty ads...

 
BBH chief speaks on localised global campaigns

BBH chief speaks on localised global campaigns

by Daniel Farey-Jones, Brand Republic, 20-Nov-09, 15:55

LONDON - Brands attracted by using digital platforms to run lower-cost integrated "big idea" global campaigns should take care to...

 
110-year-old Christmas pudding brand Matthew Walker makes TV debut

110-year-old Christmas pudding brand Matthew Walker makes TV debut

by Amy Golding, marketingmagazine.co.uk, 20-Nov-09, 14:20

LONDON - Matthew Walker, which claims to be the world's oldest Christmas pudding maker, is launching its first TV campaign...

 
Film industry runs joint Blu-ray campaign

Film industry runs joint Blu-ray campaign

by Sarah Johnson, marketingmagazine.co.uk, 20-Nov-09, 14:00

LONDON - The British Video Association (BVA) is launching a TV ad campaign in partnership with a number of film...

 
O2 announces review of digital account

O2 announces review of digital account

by Staff, campaignlive.co.uk, 20-Nov-09, 12:15

LONDON - O2 today announced a review of its UK digital ad account, currently held by Agency Republic.

 

Blogs

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About face: beyond endorsements
By Giles Fitzgerald / FRUKT on Music

A couple of interesting research studies into celebrity endorsements have surfaced of late, prompting us to look again at the role of endorsements...

 
 
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Gender socialisation in branding and advertising
By Louise Kennedy / Brand New

A lot of brands socialise gender.  Gender is the way we segment humans into groups and it comes fairly naturally.  And brands often...

 
 

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